LIONS. It all began in Africa

In many cultures, the lion is the symbol of virtue and positive qualities.
It has always been the symbol of the wilderness and it represents savage instincts and the vital force of Nature. It is a splendid and majestic animal, just like the land from which it comes, Africa.

According to IUNC (the International Union for the Conservation of Nature) the lion might disappear in 10-15 years. In only one century, the lion population has been reduced 80%: they were 200 thousand, now they are just 30 thousand.
The lions, in fact, at one time lived all over Africa, now the area that the species lives in has been reduced to sub-Saharan Africa, mainly in Kenya and in Tanzania, where various sub species considered vulnerable live.

PROJECT

We would like to contribute to the prevention of the extinction of this feline explaining how they live and what they really risk.
We would like to make the most possible number of people conscious about saving the eco system and bring world attention toward this continent.

SHORT MOVIE

The aim of the project is to inform and aware, but the means chosen is the captivating and involving world of storytelling.
A short movie will allow us to depict in the best possible way a strong emotion that will surely make us reflect: the only being who menaces the lion is the only one able to help it.

National Geographic Italia gives us their partneship and the short will be direct by Brando Quilici, based on a text of the writer Marco Vichi.
The voice off is made by the Italian actor Giorgio Panierello

INITIATIVE

FUNDRAISING

The film will allow to develop a series of activities that will be part of a fundraising program.
The proceeds will be donated to the kenyan NGO WildlifeDirect for the development of various projects for lions protection on African territory.

WILDLIFEDIRECT

It is a non- governmental association founded in 2005 by Richard Leakey to sustain all of the African efforts to protect the wild fauna, an important world patrimony. Paula Kahumbu is the CEO of WildlifeDirect

WildlifeDirect supports projects that promotes humane methods of managing human lion conflict - this include the following:

- promotion of lion lights wich is the lion deterrent invention by a Kenyan boy Richard Turere. His invention is so clever and simple and was featured on TED Talks .
- conduct monitoring and tracking of lions in Nairobi Park to educate the public and inspire them to care about the lions
- create a national database so that anyone can contribute photos to the national database and in turn learn about lions.
- create a new television program. The program will be to create awareness and love of lions on national television, radio and via social media, to discourage the killing of lions.

DONATE

Contacts

I Love Lions
via del Pantano, 71
50018 Scandicci (Fi)

post@freecomm.biz